øthere is a new premium clothing brand from Moscow.
What we created for this project:
- Logo
- Branding
- Patterns for the textile
- Packaging
øthere is a minimalist clothing brand made from high quality materials with a timeless style, for a smart modern wardrobe.
The main goal was to create a strong recognizable brand identity with a simple and minimalist feel, so it doesn’t take attention from the actual items. We wanted the design to have the same essence as the product such as timeless style and quality.
When design of the branding
becomes a part of the product...
A challenge of this project was to create more than just branding. Design was integrated into items such as the patterns for textile, outside labels etc, and became a part of the collection.
It's more than clothes
øthere store is not only selling clothes, coffee and flowers. It’s also a cultural space for creative community. Design unites all parts of this project.
