I rebranded a traditional Russian sauna by giving it a modern yet timeless visual identity. The aim was to create a softer, more inviting look that reflects the spa’s calming atmosphere while maintaining a subtle connection to the old logo.
The new symbol is the letter B, shaped as a combination of wave and steam, capturing both the purity of water and the warmth of the sauna. The color palette — brown, green, and blue — represents wood, nature, and water, grounding the brand in its authentic elements. The result is a clean, balanced identity that feels contemporary but still honours the spa’s heritage.
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