What was created:
- Logo
- Branding
- Motion Design
- Prints
- Web Concept
Territory is an Art School for kids between 3-17 years old. It includes Dance, Music, Media and Acting classes.
It is a space where all the kids can express themselves, be free, and speak up. Teachers are finding strength of each student and helping to find their unique style.
Date: 2019
Hummingbird is the symbol of the school.
It represents intelligence, beauty, love, joy and freedom.
‘Territory’ needed not only a logo but a “Mascot”, a character which can guide young students into the Art world. A cute, playful Hummingbird was the perfect candidate.
The Design needed to be fun and 'cute' for a 3 year old
but also 'cool' for a teenager.
The biggest challenge was to create an identity which will cover a broad age gap between 3-17 year old students. We wanted all of them to feel cool wearing a Territory t-shirt or using their stationary. Part of the branding has handwritten parts which give a feeling of freedom and playfulness.
In this case we didn’t want
to make everything look unified.
We created each piece of design unique like students in the school. Also there are still endless possibilities to modify it. Each course has its own colour and students can add hand drawn graphic to projects.
We thought of every detail
from the instagram page to the diploma design
