Logo & Branding Archives - Design Studio

Spa – Vorontsovskie

Nekrasova — Mon, 08 Dec 2025 19:05:20 +0000

Spa – Vorontsovskie

I rebranded a traditional Russian sauna by giving it a modern yet timeless visual identity. The aim was to create a softer, more inviting look that reflects the spa’s calming atmosphere while maintaining a subtle connection to the old logo.

The new symbol is the letter B, shaped as a combination of wave and steam, capturing both the purity of water and the warmth of the sauna. The color palette — brown, green, and blue — represents wood, nature, and water, grounding the brand in its authentic elements. The result is a clean, balanced identity that feels contemporary but still honours the spa’s heritage.

The post Spa – Vorontsovskie appeared first on Design Studio.

Brew Dash – Coffee Shop

Nekrasova — Sat, 23 Nov 2024 16:20:38 +0000

What was created:

Brew Dash is a project created for busy, creative individuals living in the heart of the city. With high-quality coffee and fresh, energizing baked goods, it caters to those always on the go and have no time for bad coffee or long waits. Grab your fuel and keep moving!

Date: 2024

The Logo and Branding Concept for this Coffee Shop
was crafted to be memorable, dynamic, and full of energy.

The goal was to create a visual identity that captures movement and excitement, with a playful touch that reflects the creative and busy customers. The branding concept was designed with versatility in mind, ensuring it works in both physical and digital spaces.

The design highlights the brand's core values
while resonating with its audience.

With endless possibilities for use, it offers great potential for future needs, allowing for creative expansion. There’s always room to evolve, add new elements, or play around with the concept.

The post Brew Dash – Coffee Shop appeared first on Design Studio.

Fashion Brand – Othere

Nekrasova — Mon, 12 Aug 2024 14:13:55 +0000

øthere is a new premium clothing brand from Moscow.

What we created for this project:

øthere is a minimalist clothing brand made from high quality materials with a timeless style, for a smart modern wardrobe.

The main goal was to create a strong recognizable brand identity with a simple and minimalist feel, so it doesn’t take attention from the actual items. We wanted the design to have the same essence as the product such as timeless style and quality.

othere-store.com

When design of the branding
becomes a part of the product...

A challenge of this project was to create more than just branding. Design was integrated into items such as the patterns for textile, outside labels etc, and became a part of the collection.

It's more than clothes

øthere store is not only selling clothes, coffee and flowers. It’s also a cultural space for creative community. Design unites all parts of this project.

The post Fashion Brand – Othere appeared first on Design Studio.

Family Bistro

Nekrasova — Sat, 10 Aug 2024 09:37:44 +0000

Family Bistro

Family Bistro is a unique project that combines a restaurant, café, and playroom. The core value of the project is to create a space where every family member feels comfortable. The interior is adapted to the heights of both adults and children.

This concept is reflected in the logo design, featuring two doors—one large and one small—symbolising a space where everyone feels welcome.

The typographic element of the logo also continues this concept. We selected two font styles: one is formal and sophisticated for adults, while the other is hand-drawn, suggesting the playful nature of the space.

Collaboration between interior & graphic design

This is at the heart of this project. The interior design was created by my colleague Anna Vaseeva and my goal was to visually connect all print materials with the interior through shapes, lines, and colours, creating a cohesive and unified feel. When clients purchase coffee, they take a piece of the interior with them.

Future of branding & design

When I create a design concept, I consider its potential for animation and future applications. After delivering the materials to the client, if they have an in-house designer, I am always available to provide oversight and art direction through consultations.

The post Family Bistro appeared first on Design Studio.

Obolensky Hotel

Nekrasova — Thu, 25 Jul 2024 10:00:50 +0000

Obolensky Hotel

A hotel in the historical center of St Petersburg, named after a famous local Decembrist.

We were inspired by looking at the old letters written in the 1820s by the Decemberists. We wanted the logo to look like a signature. We created the branding with a modern twist as the interior is very modern as well as historical. The web concept is very minimalistic and clean but with a hand written feel to it. The main goal was to make this project feel alive, like it was touched by a real person.

The post Obolensky Hotel appeared first on Design Studio.

Spa & Wellness Center BOR

Nekrasova — Mon, 15 Jul 2024 10:06:57 +0000

Spa & Wellness Center BOR

BOR - [БОР] - is an exclusive and unique club located in the suburbs of Saint Petersburg, surrounded by forests and the Gulf of Finland. It features a restaurant, hotel, and private bathhouses, all crafted from natural materials. The project aims to offer guests a complete rejuvenation for both body and soul.

It's crucial to me that both online and offline experiences convey the same emotions and concept. The main building of the club is an architectural structure made of two barrels, which people strongly associate with the project. That's why this shape was chosen for the logo, and from it, the BOR font was developed.

Letter "B" stands for Banya (Sauna), "O" - hotel, "R" - restaurant. But written in Cyrillic alphabet.

Colours, branding & prints.

It was essential to choose a pastel palette that reflects natural hues and to use eco-friendly materials for printing.

Every detail matters.

The project offers top-tier service, so every design detail matters—from menus to napkins, and slippers to robes. Every element was unified in style, ensuring guests feel cared for in every aspect.

The post Spa & Wellness Center BOR appeared first on Design Studio.

Territory Art School

admin-n — Thu, 11 May 2023 09:22:55 +0000

What was created:

Territory is an Art School for kids between 3-17 years old. It includes Dance, Music, Media and Acting classes.

It is a space where all the kids can express themselves, be free, and speak up. Teachers are finding strength of each student and helping to find their unique style.

Date: 2019

Hummingbird is the symbol of the school.
It represents intelligence, beauty, love, joy and freedom.

‘Territory’ needed not only a logo but a “Mascot”, a character which can guide young students into the Art world. A cute, playful Hummingbird was the perfect candidate.

The Design needed to be fun and 'cute' for a 3 year old
but also 'cool' for a teenager.

The biggest challenge was to create an identity which will cover a broad age gap between 3-17 year old students. We wanted all of them to feel cool wearing a Territory t-shirt or using their stationary. Part of the branding has handwritten parts which give a feeling of freedom and playfulness.

In this case we didn’t want
to make everything look unified.

We created each piece of design unique like students in the school. Also there are still endless possibilities to modify it. Each course has its own colour and students can add hand drawn graphic to projects.

We thought of every detail
from the instagram page to the diploma design

The post Territory Art School appeared first on Design Studio.

MIC Medical Center

Nekrasova — Sun, 09 Apr 2023 10:32:06 +0000

MIC Medical Center

MIC is a private medical center in St. Petersburg. The goal was to design an identity that combines scientific storytelling with the medical and progressive aspects of the center. Within just 10 days, I successfully met all of the client's needs, delivering a comprehensive and cohesive design.

The concept for the logo creatively merges letters and images: the letter "M" symbolizes a heartbeat, while the letters "I" and "C" represent a stethoscope.

The post MIC Medical Center appeared first on Design Studio.

Logo & Branding Archives - Design Studio

Spa – Vorontsovskie

Spa – Vorontsovskie

Brew Dash – Coffee Shop

What was created:

The Logo and Branding Concept for this Coffee Shop was crafted to be memorable, dynamic, and full of energy.

The design highlights the brand's core values while resonating with its audience.

Fashion Brand – Othere

What we created for this project:

When design of the branding becomes a part of the product...

It's more than clothes

Family Bistro

Family Bistro

Collaboration between interior & graphic design

Future of branding & design

Obolensky Hotel

Obolensky Hotel

Spa & Wellness Center BOR

Spa & Wellness Center BOR

Colours, branding & prints.

Every detail matters.

Territory Art School

What was created:

Hummingbird is the symbol of the school. It represents intelligence, beauty, love, joy and freedom.

The Design needed to be fun and 'cute' for a 3 year old but also 'cool' for a teenager.

In this case we didn’t want to make everything look unified.

We thought of every detail ​ from the instagram page to the diploma design​

MIC Medical Center

MIC Medical Center

The Logo and Branding Concept for this Coffee Shop
was crafted to be memorable, dynamic, and full of energy.

The design highlights the brand's core values
while resonating with its audience.

When design of the branding
becomes a part of the product...

Hummingbird is the symbol of the school.
It represents intelligence, beauty, love, joy and freedom.

The Design needed to be fun and 'cute' for a 3 year old
but also 'cool' for a teenager.

In this case we didn’t want
to make everything look unified.

We thought of every detail
from the instagram page to the diploma design