The new symbol is the letter B, shaped as a combination of wave and steam, capturing both the purity of water and the warmth of the sauna. The color palette — brown, green, and blue — represents wood, nature, and water, grounding the brand in its authentic elements. The result is a clean, balanced identity that feels contemporary but still honours the spa’s heritage.

We were inspired by looking at the old letters written in the 1820s by the Decemberists. We wanted the logo to look like a signature. We created the branding with a modern twist as the interior is very modern as well as historical. The web concept is very minimalistic and clean but with a hand written feel to it. The main goal was to make this project feel alive, like it was touched by a real person.